Before reading this article, please watch this video. https://www.youtube.com/watch?v=fu140MW9l9g Could you be able to recognize Dr. Adam Alter? In fact, Dr. Alter is a social psychologist and a Professor at the Stern School of Business at New York University whose researches are in the field of psychology as well as behavioral marketing. Moreover Dr. Alter …
Why are we so addicted to technology?
Have you ever felt like you were addicted to being online checking the notifications, chatting or watching funny YouTube videos? Well, in fact that is perfectly normal, in part, because of dopamine. What is dopamine? And how does it affect the way we behave? Dopamine is a neurochemical created in various parts of the brain …

